Creating and Branding Your Business Facebook Page

Why Use Facebook for your Business
A well developed Facebook Page can help you business popularity and recognition by attracting fans that visit your page often and share it with their Facebook friends and family.
Create your Facebook Page

1. Click the Create a Page for My Business Link
2. This is found on the bottom of any Facebook Page or this Facebook Link
3. Create your Facebook page by simply following the page’s directions:

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Once you have created your page-then make your Facebook Page work for your business by using these essential Facebook Applications:
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Blogs and Feeds
Facebook Notes: Use this application to pull in your RSS feed from your blog or another content source automatically. The Facebook Note is an important communication tool that can visible to millions of active Facebook users.
- How to Add Notes:

1. Click Notes button (on top of your Facebook Page)

2. Click Import a Blog Link
You can import posts from one external blog so that they appear along with your notes. Facebook will automatically update your notes whenever you write in your blog. Imported blog posts cannot be edited. If you import too many blog posts in a day, you could be blocked from writing or importing new notes, and this could result in your account being disabled.
3. Enter a URL below to import to your notes.
Add Twitter: Use this application to have your Tweets automatically update your business Facebook Page.
Add Blogg RSS Feed Reader: This RSS App allows you to add a personal blog, corporate blog RSS Feed or any other RSS feed to your Facebook profile for your friends to read. It’s a great way to drive traffic to your blog or website. The RSS feed doesn’t have to be your own blog and you can use the application to publish your favorite feed on your profile, say Engadget, CNET, CNN, BBC Sports or even a custom Google News Feed on your favorite topic.
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Facebook Customization
Add FBML Application: By adding FBML and HTML applications you can add more unique elements to your Facebook Page, like interactive content, clickable images and anchor text. Static FBML Application allows you to add functionality to your Facebook page by placing a box in which you can render HTML or FBML (Facebook Markup Language).
- How to Add FBML to your Facebook Page:
1. Install
2. Go to edit your page
3. Edit FBML – FBML
4. On the bottom click on “Add another FBML box”
5. Edit the new one
6. Save
7. Add tab onto page
Add Flash: This Facebook Flash application will add a box to your Page in which you can upload your own Flash Files to achieve advanced customization. It can be renamed to maintain the integrity of the page and keep the look and feel consistent with your brand.
Add Extend: With Facebook, your profile comes with fields such as Activities, Interests, and Favorite Music, but Extended Info allows you to add extra fields to your profile, such as Currently Reading, Favorite Foods, or anything you can think of.
Add Posted Item Pro: You can use Posted Items Pro to publish items (videos, photos, web site links, etc.) to your Facebook pages in the same way you publish items to your own profile. To manage a page, you must first add the Posted Items Pro app to the page and you must be an admin of the page. To edit the Posted Items Pro content displayed on your page, find the page in the list on the right and click “manage page”.
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Business and Promotions
Add Promotions: Wildfire Promotion Builder is a service outside of Facebook that enables you to easily create and manage interactive promotions (sweepstakes, contests, coupon giveaways, etc) within Facebook.
Add Define Me: Define Me allows others to anonymously list words that define you. The words are then displayed on your profile in a cloud, with the most common words appearing larger to offer an honest look at how others really view you.
Add a Digital Business Card : GLPrint Business Cards – Use creative tools and instruments to design your virtual business card through a variety of choices offered and display it on your Profile.
Add IEndorse: I Endorse is a Facebook application that allows you to collect endorsements for the purpose of building your business relationships and reputation whether you provide a product, service, or just want to have fun. There is also a section for users to browse all the business categories to help them find products and services.
Add My Business Blink Web: With the My BlinkWeb widget, you can show off your website to all of your friends, as well as all of their friends. When your friends install the My BlinkWeb widget,your website will be shown on their profile.
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Facebook Communication
Add Smart MessageCenter: Send one message to as many group members or event attendees and get back a single, organized, visual result that everyone can share or can be totally private with this Facebook Communication App. Share the results on your group or event wall or your profile. Or output them to XLS, PDF or RSS.
Add SMS-ME: Allow your Facebook friends to send text messages to your cell phone without you having to give them your cell number, they can simply send you texts from the gadget on your profile pages. Authorize the SMS-ME App, you may then add it to your wall, boxes or in a tab of its own.
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Facebook Networking
Add Linked Badge: Promote your LinkedIn account with a badge on your Facebook profile with this LinkedIn App. Just enter your LinkedIn username or full url to your LinkedIn profile and choose the style of badge.
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Tags: Facebook, Marketing, Social Media
Categories:
Marketing, Social Media

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Jimmy Ireland
hey great column
you know the code which you used for the fbml section, may you give an example of the code. ive been trying to use an image link on the business wall page, yet the ‘add to page’ icon does not appear. any suggestions??
thankyou kindly
jimmy