Banner Ads Introduction
Saturday, August 15th, 2009Online banners or just ‘banner ads‘ as most people call them are in the company of the most favored and earliest forms of web advertising. The adverts which come in various shapes and size and are found all over the World Wide Web on lots of websites usually in the design of a still or animated gif graphic showing a certain business or website, similar to a television advert on a much lesser and grand scale. These types of adverts are displayed through website browsers such as Microsoft Internet Explorer and Firefox.The banner links through to the advertisers website where more information can be found on that particular product or service.
Website banners have been around on the World Wide Web since near its conception and precede more dominant web advertising such as Google Adwords and other ‘Pay Per Click’ schemes.
The success of such marketing, apart from the overall rise of users on the Internet is helped by eye-catching and appealing graphics, titles and slogans. Some banner ads ask you to interact with the banner to get the user to click to the sponsor page.
Across the Internet there are many examples of banner ads on a continuous basis as you browse the web and can be found on popular websites such as Yahoo, Facebook and IGN.
Banner Ads are designed in lots of different sizes and shapes. Oblong, square, vertical and horizontal banners cover the Internet in sizes differing from 50 pixels to 1500 pixels and lots of combinations in between. Primarily the banner graphic were still images with images, graphic design and a catchphrase and some kind of text. More recently animated banner ads have renewed these, especially from advertisers with bigger budgets and include as many as five different ’screens’ of graphics, animation and text. Smaller companies and individual website owners do use banners however,yet they have become much less commonplace, especially on websites with high volume traffic as they are more expensive.
Lately differing types of banner ads have produced in line with new web technology and coding. This includes ‘popping-up’ banner ads that stretch over the website’s page that they are displayed on or that enlarge as the mouse cursor moves over the advertisements area. While many do not like the new concepts the ads are said to have an excellent success rate for their advertisers and will therefore remain a favorite for advertisers on the Internet.
Since the early 2000’s new types of Internet advertising have become popular, however large companies still include banner ads as part of their advertising campaign as well as the newer pay per click methods.
The cost of banner advertising depends onthe website they are shown on. As a general rule the more the host’s site’s traffic is the more the price will be to advertise your banner.
Banner graphics are in the form of jpg, png or gif files and animation is created using a Javascript with technology such as Java or Silverlight.


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